Why you need to style
Curls are awesome, but not always equally appreciated by your beard. A great beard balm will help give you a more well-groomed beard as well as a more smooth and defined look.
It will also make your beard look thicker, as the hairs will cover a larger area why they’re going straight down rather than pointing in every direction.
But that’s not all…
A curly beard can sometimes appear dry, and even if you have a dense and thick beard, curls can make some areas look less thick than others, and as a result, your beard will look less filled in than it actually is.
Straight, smooth and defined
The Cruise Control contains organic shea butter and the patented Fixate™ which straightens your beard and gives you complete control of your style.
With a butter-like texture it provides a medium hold with a semi-matte finish that works well for any type of beard.
This is particularly important if you’re at that awkward mid-growth stage. A beard styling balm can be your best friend in this situation, and make sure your beard has a more coherent look.
If you feel like you’d be smearing balm directly onto your cheeks rather than your beard, we recommend using a Beard Oil like The Beard Hero to make sure you still have some level of control over what’s happening with your beard, and if worst come to worst, and some hairs are simply impossible to control, you can always snip them off with The Beard Scissors.
How do I apply the Cruise Control?
Scoop out a pea-size amount of the Cruise Control, rub your hands together, heat up the styling balm thoroughly in your hands and then work it into your beard with a downward stroke. The Cruise Control works both on a damp and a dry beard.
Product in action
Let me get this straight
The Cruise Control combats tangled hairs, straightens out curls and gives your beard a medium hold.
Scoop out a pea-size amount of balm, rub hands together, heat the balm up thoroughly and work into your beard. Apply the product evenly from the roots of the hair to the tips. Styling Balm works best on a damp or dry beard.
Yes. The Cruise Control does not slow down or harm your beard journey.
Use The Cruise Control daily after applying The Activator Serum. Wait 5 minutes before you apply The Cruise Control, then you’re good to go. The Cruise Control will only make your journey more stylish.
Yes. The Cruise Control works equally as well for your hair as it does in your beard. Wave that bed hair goodbye. Application: Scoop out a large pea-size amount of balm, rub hands together, heat the balm up thoroughly and work into your hair. Control and style as you wish.
Aqua, Ceteareth-25, Copernicia Cerifera Cera, Ricinus Communis Seed Oil, Butyrospermum Parkii Butter, Cera Alba, Cera Microcristallina, Cetearyl Alcohol, Oleth-5, PEG-40 Hydrogenated Castor Oil, Stearyl, Stearate, Sorbitol, Lanolin, Rhus Verniciflua Peel Cera/Rhus Succedanea Fruit Cera, Glycerin, Limnanthes Alba Seed Oil, Shea Butter Ethyl Esters, AMP-Acrylates/Allyl Methacrylate Copolymer, Phenoxyethanol, Paraffin, Stearic Acid, Isopropyl Myristate, Behenyl Alcohol, Polyethylene, Benzoic Acid, Ascorbyl Palmitate, Tocopherol, Dehydroacetic Acid, Amaranthus Caudatus Seed Extract, BHT, Sodium Benzoate, Parfum, Citral, Geraniol, Limonene, Linalool, Citronellol.
The Cruise Control does not have any side effects or allergens.
The product is safe to use and approved by our cosmetic science team and meets all European standards for safety.